Decline in Music Magazine Industry

Music magazines in the last two years have suffered a steep decline in sales. NME, Q and uncut saw a double digit year on year sales decline in 2011. IPC media who distribute NME and Uncut among others, saw a 14.2% drop on circulation figures of its magazines in 2011. This drop in sales come about because of competition form websites, blogs and the increasing number of free magazines. Bauer media who remain the biggest selling paid for magazine despite Q magazine seeing a 12.1% drop in year on year sales to 77,522, however the only magazine to increase its circulation period on period was Mojo also distributed by Bauer. This shows that there is still a market out there for a new music magazine.
I think that the music magazine industry will have to change the way it distributes and sells its magazines. The digital sales of music in 2011 rose by 24.7%, if the music magazine industry was to follow this trend and sell there magazines digitally then there could be a revival in the industry. I think if my magazine went on sale through an app (as well as physical copies) that you could download from iTunes and  the android market it would be profitable;  they could have to pay for the app download and this would give people the option then paying for a subscription or to pay for each magazine individually to give you a downloadable version of the magazine. This could be successful as the rise of the Kindle and other tablets as shown  that let you read books and newspapers that have been downloaded have shown that it can work and you could also target this audience.