Horror Trailer Conventions

Here are some of the Horror trailer conventions I have discovered in my research:

• Use low key lighting, but flashes of bright lighting can be include dto establish contrast.
• Vary your camera shots this distorts the scenes for the audience.
• Use dip through blacks this creates an element on surprise becuase you don't know what is going to appear next. This also leaves things unexplained which builds suspense and tension.
• Always make the characters seem vulnerable, often as in the possession this is by turnign them in to the creature. The best way though I think is by playing on the audiences and characters mind by creating something that isnt there by using visual affects.
• The music builds up as it goes along and gets more dramatic as events happen.
• Non linear narrative is comon in horror films.
• Story to start with seems perfectly normal such as a couple on there Honey moon or a child buying something at a car boot sale, then usually the creature or a sudden movement will kick the storyline in to prgress and it will turn more and more scarey as the trailer/film goes on.